ITC PSPD’s commitment to the environment goes beyond technology and processes we employ. The Wealth out of waste programme is our initiative to take issues like efficient waste management, source segregation of waste and recycling to households, schools and corporate bodies.
ITC launched its Wealth out of Waste programme to discourage recyclable waste from going into landfills or getting burnt which pollutes the environment. WOW is designed to manage waste from individual households and civic bodies. As per a study conducted by ITC, on an average an Indian city generates around 2,500 tonnes of waste every day. Since there is hardly any recycling, the waste is used as a landfill, causing large scale air and water pollution.
The collection of recyclables is predominantly from households, commercial, corporate offices and educational institutions. There are over 100 corporates and more than three lac households across south India supporting WOW. In order to inculcate the habit of source segregation among young children, WOW has taken up the lead in spreading the idea of recycling in schools and the immediate plan is to cover at least two lac school children in the year 2010-11 across south India.
WOW is spread across South India with a Monthly collection of 3500 Tonnes per month and with a potential of collecting 5000 Tonnes per month by year 2012.