To be a Valued Player in the Global Paperboard & Paper Industry by

• Leadership in quality – Products, Processes, Service & People.
• Continuous enhancement of value for all stakeholders, and
• Upholding societal values and expectations

Mission

• To manufacture and market 500,000 TPY of premium coated paperboards & specialty papers by the year 2005.
• To be a customer-driven company with strong focus on:
  • Customer's needs & total satisfaction
  • Continuous product innovation to develop new paperboard packaging solutions

To create and sustain a work culture in the organization which

• Unleashes the creative talent and brings about excellence in the performance of its people
• Gives an equal opportunity to all Employees, to learn, perform and grow.
• To manage the business of the division in tune with national priorities adopting high standards of Corporate Governance and Business Practices.