| The term quality is subjective and
is more to do with feel than to measurement.
Quality is fitness for purpose. If the product
meets all the demands of its application it
can be called a quality product. Measurement
involves tools and we can arrive at quantifiable
values and is objective
The print buyer should clearly spell out the
quality expectation levels with the supplier.
The measurement parameters in the final print
job should be clearly spelt out. Once the measurement
parameters are agreed the acceptable tolerances
should be arrived at so that it meets all its
application needs.
- Economy : Single / Double
color jobs like bill books, computer stationeries
, simple memos etc.
- Regular : Single and multicolor
jobs like direct mailers, periodicals , magazines,
books
- Premium : premium product
catalogues, annual report covers, display
cartons
- Super Premium : Coffee
table books , premium magazines, cartons of
premium products
- Colour density
- Colour match,
- Dot/loss
- Screen percentage
- Print Register
- Half Tones
- Seperations
- Coatings
- Finishings
- Any Minor Flaws
OK sheet is the printed sheet which is approved
by the print buyer for all aspects of printing
such as the
- Details of text
- The colour and the density of the colour.
The size and dimensions of the printed sheet
and any operation
This can be treated as a standard sheet for
all the future production. For repeat jobs the
print supplier should protect the OK sheet preferably
in a light proof wrapper. Even then it is advisable
to periodically review the OK sheet by both
the parties. For repeat jobs it is also advisable
to define the tolerance in terms of light and
dark sheets.
Print register defines the positioning of the
components of the print with each other and
to the sheet. Print register variations are
caused by poor setting of front lay , side lays
and the pressure setting of the gripper fingers
with respect to the thickness of the printed
sheet. Register can be measured with register
marks and magnifiers with minimum magnification
power of 10 X. The variation can be measured
in millimeters or in thou.

Print density is the darkness of the printed
ink layer. It is measured with densitometers
or colour patches. Density is measured in a
logarithmic scales ( For e.g. Density of 1.00
means that 1/10 of the light striking an area
is reflected. Density of 2 means 1/100 of the
light striking an area is reflected)
Density variation can be to the entire sheet
or specific to given areas in a sheet. Some
sheets may be darker/lighter than the others.
Density vary with colour , substrate used, inks,
machine used. Typical density values on a coated
substrate are yellow : ± 90 Cyan &
Maganta : ± 1.4 and Black : ±
1.6
Screen Percentages is the percentage of print
over white in a specified area. The printed
area is covered by dots. Screen percentages.
Variation can be caused by the errors in printing
pressure between blanket and impression cylinder,
wrong exposure or development time in platemaking
and image setting.. Screen percentages can be
measured with tools as densitometer ( dot area
function) color patch, printed screen area.
Dot gain/loss is the enlargement/reduction
in the dot . This takes place because of various
factors like the roughness of the substrate,
improper printing pressure, low viscosity and
tack of the ink
Dot gains is predictable and is non avoidable.
It is upto the printer to make proper allowance
to limit its damage. Dot gain/loss in excess
results in dark/light image. Dot/ gain/loss
should remain same through out the run to avoid
any variations in the print
Dot gain/loss is measured with the help of
GATF star target. which is included in the colour
patches. Percentage of dot gain can be calculated
with the help of densitometer by comparing the
dot on the plate or the standard with corresponding
dot on a press sheet .
Colour matching is done by comparing the printed
sheet with the swatch book or OK sheet . The
colour matching should be done with the same
substrate on which the final job is going to
be printed. Colour matching applies to both
cut colours and the process colours.
The variations occur when
- the ink used is different.
- the recipe for the cut colours got
changed.
- the colour is matched under improper
lighting
- there is a variation in colour and ink
absorption of the substrate used.
- the dot gains/loss is more than what
is acceptable.
- Controlled lighting conditions ( colour
matching Box or room with light whose colour
temperature is 5000 ° K)
- Colour swatch books or pantone guides
- The standard proof or the OK sheet.
- A spectrophotometer
Colour can be measured objectively as L, a,
b values with the help of spectrophotmeters.
The difference in the color value between standard
and the print is measured as ?L, ?a, ?b,.
E which is the variation in color is given
by the formula v ?L² +?a² +?b²
Halftones refers to the screened portion of
a image which often get affected by the reproduction
quality of the dot. This could be due to density
variations in the print area which is caused
by the printing machine used., errors in scanning,
halftone photography, platemaking, substrate
smoothness and ink absorbency of the paper used.
Measure the density range by subtracting the
density of the darkest area to that of the lightest
area . The edges of the dots are measured for
its sharpness. Compare shadow areas with that
of the proof or standard sheet.
Are the shadow areas clean or plugged.? 
Seperations are similar to half tone but for
a multicolour job
What are the other minor flaws which should
be considered in evaluating a print job
Includes scumming, set off, hickies, smudges,
wrinkles, doubling, slurring, ghosting etc.
Varnishing, UV varnishing, Film lamination,
should be uniform without any peel, blistering,
curling, or any discolouration
Accuracy of dimensions, cuts, drills, folding,
trims, scoring. This should be measured with
a scale.
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