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InBhadra – A boundary less meeting point

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What is InBhadra?
An Expression of our commitment to

	Excellence in all spheres
	Remaining clean and green
	Setting standards in packaging and hydience
	Eco-efficiency and recycling
	Reaching out to touch lives of ordinary people

Awareness Program - Articles

Zero Waste Management Programme

The awareness and concern of the environment amongst the public at large is still very low in India. Most believe that it is the concern of only a few. Waste management is one such issue. It is essential to sensitize the future generation on the disastrous consequences of today's ways of managing waste.

Two years ago, a unique campaign "Zero Waste Management Programme" was initiated by ITC's Paperboards & Specialty Papers Division (ITC PSPD) as the company firmly believes in environmental consciousness for sustainable development. The main focus of this initiative is to create awareness among school children on waste management, its impact on the environment and hence the importance of segregation of waste at source. The programme has been implemented in about 100 schools in Hyderabad and Secunderabad and will touch 200 schools by April 2005.

ITC PSPD is also practicing zero waste management programme at its residential colony at Bhadrachalam which houses 1200 families.

Interactive workshop in August 2005

"ITC Limited, paperboards & Specialty Papers Division in association with PEAS (Program for Environmental Awareness in Schools) and Sukuki Exnora has conducted an interactive workshop on 18th August, 2005 in Hyderabad.

From a modest beginning of a handful of schools, the initiative has gathered momentum with over 200 schools in Hyderabad actively participating in the program. While the schools are encouraged to segregate waste at source, we facilitate pick up of segregated waste paper from these schools.

Over 1,00,000 children are sensitized. Plans are to touch 1000 by April 2006."

ITC PSPD sponsors Eco-Mela 2004

Organised by Programme for Environment Awareness in Schools (PEAS), the Eco-Mela had a participation of over 50 schools, displaying models and initiatives of school children.

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ITC PSPD practices Zero Waste Management at its colony at Bhadrachalam; housing over 1200 families. Every type of waste is segregated and appropriate value is realised.

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MMTS

ITC PSPD has placed bins of different colors at a few MMTS stations in Hyderabad to facilitate segregation of waste.

Catching 'Em Young For Waste Management
(Business Line - 5th April 2003)

It is a depleted, revaged and polluted world, the children have inherited from their careless elders. But they are not discouraged . Hundreds of children in the twin cities have pledged to make their world beautiful place once again.

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Workshop on Zero Waste Management
(Times of India- January 2003)

ITC Limited, Paperboards and Speciality Papers Division, in association with Programme for Environment Awareness in Schools (PEAS) conducted an interactive workshop on February 25, 2003.

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Meet Emphasises Recycling Of Papers
(Business Line - January 2003)

In India, only about 15 percent of used paper is recovered while in developed countries more than 60 percent of it is recovered.

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