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ITC Paperboards and Specialty Papers Division - WWF Urges India to ‘Pick The Tick’

WWF Urges India to ‘Pick The Tick’


Jan 15 2015

WWF-India, in association with the Forest Stewardship Council® (FSC®) has initiated a campaign to raise awareness about FSC Certified Paper to promote responsible purchasing and protect forests globally. The campaign aims to promote the production and consumption of FSC paper products in India by raising awareness of the environmental and social benefits of FSC certification and the problems caused by unsustainable forestry activity.

According to the Indian Paper Manufacturers Association, India's paper consumption has grown at a steady rate of 8% in the last five years and the consumption of paper is projected to rise by over 53% by 2020. Rising demand and wasteful consumption puts huge pressure on the world’s limited natural forests and the communities and biodiversity they support. This challenge spans the whole supply chain, from where and how wood is grown and harvested to how wisely and efficiently it is processed, used and reused. FSC offers a framework for sustainability across this entire chain.

The campaign aims to reach out to companies to build awareness about FSC and help them switch to business cards, copier paper and packaging made from FSC-certified materials where further reductions in paper use are not yet feasible.

The Forest Stewardship Council (FSC) strives to promote environmentally appropriate forest management globally to ensure the harvest of timber and non-timber products maintains the forest's biodiversity, productivity, and ecological processes. FSC standards (certification and labelling of forest products) are recognized as the global benchmark for sustenance, ensuring the entire production process is tracked from the plantation of forest right through to the end product.

WWF India - 'Pick the Tick' : www.wwfindia.org/fsc
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